Hi I am Laura.

I’m a lover of coffee, tacos, and college football. I’m a believer in the priceless value of travel, reading and family. I’m crazy enough to live a life filled with hope that the world can only get better from here. I’m an advocate for those around me, to see their dreams realized and their potential fulfilled, and I can’t wait to become an advocate for you too.

Helping you find and live out your purpose.

I know what it is like to feel misunderstood and "purpose-less" in life. I know the feeling of being "less than" because you don't know what to do with your life. I also know how liberating it is to realize that your unique why not the what is most important and I know how energizing it feels to be able to describe in words your unique purpose in life. I've discovered my purpose and I want to help you discover yours as well.



Blake Healy, BASSM Director


"Laura Armour is the best life coach I have ever worked with. She has the rare talent of being able to help people discover how to achieve their practical goals while also working on their internal growth. "



Years of Experience


Happy Clients


Teams & Organizations Impacted

Unique coaching for unique people

Don’t settle for ordinary life coaching when you can have a tailor made experience to fit who you are and your unique purpose in life.

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